Evaluation

Overall evaluation

 

 

When seeing the initial brief I was actually really excited about this project because in high school this was my favourite part of media studies. The only thing that concerned me about the project was being able to edit confidently. I did not start to come up with ideas until we put ourselves into groups and picked our topic which was clothing. The group members and I did a mind map of what comes to mind when we think of clothing and one thing that was written was trainers so then we started talking about converse, Vans, Adidas and then started to mention that Nike had some of the most popular and best looking shoes out there, after this discussion we decided we wanted to do our topic on Nike. Our final idea was constantly changing through miscommunication in the group I had come up with the idea that we show three different sports and we see three different characters playing these sports but thanks to Nike we also see them go pro. The only thing that was missing was a good hashtag, then Chloe a group member said well why don’t we also show them tying up their shoe laces each in a different way and the hashtag was #howyoutieyours. I really liked this idea and so did everyone else, however as we went on and got on to our pitch we realised not everyone was clear with what the final idea was. The feedback we received from the pitch was just to make sure we are clear on the final idea and that we continue to discuss changes as a group and not just in a pair so that everyone is clear. We hoped to achieve a really good Nike idea that did justice to Nike and that made sense to everyone.

 

 

 

When creating the planning we did so much research into not just Nike but most trainer adverts so that we could see and compare how Nike is different to their rival companies. We also researched brand awareness of the company to see what they stand for and when they became successful. My most significant research findings was finding out what the Nike tick means and also who Nikes target audience is and how they go about approaching them. My research portfolio could be improved by doing some more research, however I struggled to find relevant research. I would say the most effective research method would be the survey that I distributed on Facebook, from this I got loads of responses that actually really helped me with planning the final idea. I would say the least effective research method was my secondary research where I found out about Nike as a brand because even though it did help me to understand who Nike is as a company it did not really help me with developing my idea.

 

 

In production I was the director which meant I was able to make the advert look exactly how I had wanted it to in my head. I found it really challenging to edit it to the way I wanted it with bad shots of people or different shots that I didn’t know had even been shot. A problem we did face during production was that we got all the way to Wardown park only to realise that the battery had been left charging at college. We had to call another group who we knew had a spare to come and meet us to give us their battery. Our idea didn’t change at all through production at all and our time management was actually really good we did take another day longer to film than everyone else but this was because we were a member down on one of the days which meant we couldn’t film certain scenes.

The advert is exactly how I wanted it to look so it meets initial intentions, our target audience was people who are interested in sport from the age of 18-35 then the secondary audience was 14-17 year olds who would we knew would be on social media and our more likely to see the hashtag. The needs of our target audience have been met as we included a song that would interest the audience and we included sporty scenes. I would say that the areas I need to improve on our being more bossy when being a director because when it came to editing some of the scenes don’t look very good because people weren’t doing what we were telling them to do. I have gained knowledge in how green screen works as I have never used that before. I wouldn’t say that it reflects industry standards because we do not have the equipment for that or the budget for it to look as good as that however I am still really happy with what I have managed to achieve.

 

 

 

I do think I challenged myself as I am not the most confident person when it comes to editing and I tried to limit myself to the amount of help I asked for from my peers who are more confident. I do think I could’ve challenged myself even more to do even better in this topic by taking charge more and having a go on the camera more often and stop being scared that the shots will come out bad or that people will judge me for not doing something right. I do think I have achieved everything I set out to and I am very proud of my work because I do think I have made a huge improvement from the last project in both the research element and the production and editing. I don’t find it difficult at all following my own schedule the only thing that is annoying is when the schedule goes wrong because of batteries being left behind or people forgetting props. I know that I need to work on my editing skills to achieve a better end product for the next project.

 

 

In conclusion I have enjoyed this project a lot and hope to use the knowledge I have gained in future projects.